For this cross functional project, I collaborated with UX designers to define the experience’s visual design. Once the UI was established, I art directed and produced in-app illustrations and the accompanying print and digital marketing campaign.
This website and marketing campaign was created to promote the customer’s wellness program and app launch. I worked with the customer’s internal stakeholders to develop the visual and UX design for the web based promotion and extend this brand across their app skin and a variety of accompanying marketing collateral. These materials included both user facing and instructional communications to facilitate global distribution.
A series of three tissue boxes that target children and promote healthy habits.
Photoshop, Illustrator, InDesign, soft pastel,
oil pastel, and colored pencil
Size: 3.375" x 5" x 3.375"
Bottle and label design
for Pure Leaf tea.
Illustrator, InDesign, and
rub down transfers
Custom wellness app skin and marcomm designed for
the Land O’Lakes’s launch of the Jiff app.
An update of William Strunk, Jr’s 1918 literary text into a series of informational pamphlets. In this collaborative effort, I designed the layout and type treatment
to be used, then worked as a group with two other designers to apply it across all sections of the manual.
InDesign
Size: 5.5" x 8.5"
Four animal symbols and an accompanying accordion fold informational pamphlet for
a theoretical exhibit of animals from Costa Rica at Seattle's Woodland Park Zoo.
Illustrator, InDesign, and embossing
powder and ink
Size: 3.25" x 5"
The creation of a new logotype, business system, standards manual, and applications
for an existing coffee shop and bakery. Applications include a muffin box, coffee cup, table tent, and apparel.
Illustrator, InDesign, and Photoshop